This website is currently under maintenance.
We’re currently refining this space to share some of the stories behind our work. You’ll soon find highlights from projects we’ve loved creating, such as Diamond Matrix at Moco Museum in Amsterdam and Barcelona, and Happiness at the Palais de Dynastie in Brussels. These are just a few moments from a much larger journey. Many more stories and future adventures will follow.
Outdoor Exhibitions
The digital and the physical come together as one shared experience, moving with you and those around you.
Reflecting Forward outside is a series of digital artworks about reflection, movement, and presence.
The works are made of light, color, and digital layers that respond to you as you move. When you walk through them, your reflection slowly becomes part of the work. It is never fixed and never captured. It changes with every step you take, with where you stand, and with the people who are there with you.
During the COVID period, when indoor spaces closed and distance became part of everyday life, Reflecting Forward moved outside. The works were placed in public space, on the Museumplein in Amsterdam and in the gardens of Museum Fraeylemaborg. This made it possible for people to encounter art safely, in the open air, while still being together.
Outside, the work could be experienced by walking through it rather than entering a building. People passed each other, slowed down, paused for a moment, and moved on again. Reflection no longer happened alone, but in shared space. Even while keeping physical distance, there was a sense of connection through light, movement, and presence.
In the open air, the work gained another layer. The digital reflections met the city, the sky, the changing weather, and the rhythm of daily life. Reality became part of the artwork, and the artwork became part of reality. Art was no longer held inside walls, but gently woven into public space.
Reflecting Forward outside offered a way to be together without gathering. A way to experience art without closing yourself off. And a reminder that connection can exist, even in moments when it is most fragile and most needed.
Digital Artworks
Welcome to tune into a world shaped by connection.
These digital artworks invite you to step into another world for a moment.
A world that moves and unfolds, guided by curiosity rather than clear answers. What you encounter shifts with time, perspective, and presence, opening space for reflection instead of explanation.
The works have been shown in different contexts, from museums to international art fairs such as :contentReference[oaicite:0]{index=0} and :contentReference[oaicite:1]{index=1}, where they were experienced as living systems rather than fixed images.
Here, three digital artworks come together, each with its own focus and atmosphere: Life Is Organic , Don’t Forget to Think Outside the Box , Let’s Paint
Life is Organic
A living System
What you see on the screen is never the same twice. The image is made of countless small elements that move like cells in a body. They drift, attract, repel, and reorganize themselves continuously. Their movement is guided by invisible forces that resemble magnetism, gravity, and wind, rather than by fixed rules or loops.
Nothing is repeated. Nothing is frozen. The image is always becoming.
The system is inspired by nature. By how cells interact, how matter responds to pressure, how growth happens without a plan. The movement feels organic, almost biological, as if the image is breathing, shifting and confirming its own existence moment by moment.
Color plays a quiet but essential role. The palette is drawn from stones, minerals, and natural materials. These tones are grounded and calm. They give the work weight and depth, allowing the movement to remain gentle rather than restless.
Although the work is generated by a computer system, technology stays in the background. What becomes visible is not the machine, but flow. Not control, but balance. The screen does not show a game to be played, but a process to be witnessed.
The work can be presented horizontally or vertically, adapting to the space it inhabits. Wherever it is placed, it remains in constant motion, offering change without urgency and complexity without noise.
This is a digital work that behaves like nature does
Always moving
Always responding
Never finished
In the digital artwork menu, three works come together, each with its own focus and atmosphere: Life Is Organic , Don’t Forget to Think Outside the Box , Let’s Paint
About Studio Irma
Welcome to tune into a world shaped by connection
Studio Irma creates spaces where people feel welcome, seen, and connected. Not as spectators, but as participants. Each work is an open environment and invitation where you can slow down, move, sense, and reconnect.
At the heart of Studio Irma’s work is a deep curiosity about what it means to be human today. About the body and how it moves through space. About the nervous system, mental health, emotion and rhythm. About how we respond to light, color, sound, and to one another.
Studio Irma explores these questions using contemporary technology and science to engage the body, the senses, the brain and the nervous system. Technology is used as a language, a tool to create closeness, interaction, and shared presence.
Community is central. Empathy is essential. Each installation becomes a place where people meet, respond, and co-create the moment together. Nothing exists without the visitor. Through interaction and presence, the work opens its meaning.
Studio Irma has collaborated on projects such as Planet Happiness with ESA, scientists, researchers, and astronauts, exploring how humans function under pressure, in isolation, in space, and how connection, care, and shared experience remain vital. Science is never presented as fact alone, but as something that can be felt, embodied, and understood intuitively.
Founded in 2019 by Irma de Vries, Studio Irma grew from a long artistic path through film, theatre, opera, and visual performance. Irma graduated from the Gerrit Rietveld Academy in Amsterdam and began her career creating live visuals as a VJ, where image, rhythm, and emotion merged in real time.
Before founding Studio Irma, she worked for more than a decade with internationally renowned artists and directors including Peter Greenaway, Rineke Dijkstra, Shirin Neshat, Robert Wilson, and Peter Schneider. These collaborations shaped her sensitivity for storytelling, timing, light, and emotional layering, elements that remain at the core of her work.
Her installations have been experienced by millions of people worldwide, from Reflecting Forward at the Moco Museum in Amsterdam to large-scale projects in Barcelona, London, Brussels, Lisbon, and Braga, and presentations at international art fairs such as PAN Amsterdam.
